自苹果宣布 iOS 14 新的归因规则以来,市场将如何反应,如何适应苹果新的标准来解决客户新的需求。量江湖对此保持密切关注,并且整理了市场上各方的分析看法和跟进状况。(本篇信息汇总将持续更新)

Adjust 针对 iOS 14 推出新版 iOS SDK https://www.adjust.com/zh/product-updates/adjusts-new-ios-sdk-for-ios-14/

AppsFlyer 适用于开发者的iOS SDK V6 (测试版) 对接指南 https://support.appsflyer.com/hc/zh-cn/articles/360011451918

Prepare for iOS 14 with Branch https://branch.io/ios-14/

iOS 14, IDFA, SKAdNetwork, and App Clips Support from Kochava https://www.kochava.com/ios14-idfa/


2020/09/10 Adjust - iOS14隐私新规:如何鼓励用户分享数据 https://mp.weixin.qq.com/s/vHi0kvI4jIMychXtRpQfoA

2020/09/03 AppsFlyer - 划重点:高效管理 SKAdNetwork 转化值的核心建议 https://mp.weixin.qq.com/s/NsuSgCQfuf_kVTo4HFWh2Q

2020/08/28 AppsFlyer - 以隐私为核心的下一代归因方案详解 https://mp.weixin.qq.com/s/NsuSgCQfuf_kVTo4HFWh2Q

Tenjin - 8 月简报:Tenjin 针对 iOS14 的 SDK 升级预告 https://mp.weixin.qq.com/s/2zJivWpKLspHyuQpoK30SQ

2020/08/24 Vungle -  归因相关问题 SKAdNetwork 2.0 https://support.vungle.com/hc/zh-cn/articles/360047771052-SKAdNetwork-2-0

2020/08/19 Tenjin - Preparing for iOS 14: MMP-free publisher guide with Kevin Bravo, creator of Elixir https://blog.tenjin.com/ios-14-mmp-free-publisher-guide/

2020/08/17 How to scale and optimize marketing spend with SKAdNetwork https://mobiledevmemo.com/how-to-scale-and-optimize-marketing-spend-with-skadnetwork/

2020/08/12 Tapjoy - iOS 14 - Tapjoy Developers https://dev.tapjoy.com/zh/ios-14/

2020/08/05 AppsFlyer - 攻克 iOS14 归因挑战,AppsFlyer 针对 SKAdNetwork 解决方案详解 https://mp.weixin.qq.com/s/zfredHC-s3-d1InRTqvGpQ

Tenjin - 如何在 iOS14 上重新定位 Google 和 Facebook 的投放效果 https://mp.weixin.qq.com/s/TXNbvfAFmpYXbODbiLY2xQ

2020/7/29 Adjust - Getting your company ready for iOS 14 https://www.adjust.com/blog/getting-your-company-ready-for-ios-14/

2020/7/27 AppsFlyer - 基于差分隐私的创新型汇总归因 https://www.appsflyer.com/cn/blog/aggregated-attribution-solution-ios14/

2020/7/22 What Is the IDFA? Learn What It’s Used for — and Why iOS 14 Killed It https://blog.branch.io/what-is-the-idfa-learn-what-its-used-for-and-why-ios-14-killed-it/

2020/7/17 Tenjin - 全行业为 iOS 14 做准备 https://mp.weixin.qq.com/s/ML60JkbUKwSDotk50phR9A

KOCHAVA - Kochava发布统一的隐私优先身份解决方案从根本上改变了数字广告 https://mp.weixin.qq.com/s/vHoTMEcEMC9ukWFTtWBdaQ

Singular - Post-IDFA user acquisition: EA’s Jayne Peressini on iOS 14 and the future of mobile marketing https://www.singular.net/blog/post-idfa-user-acquisition/

2020/7/16 AppsFlyer - CEO 来信 | 为什么说终端用户也能够从归因中获益? https://mp.weixin.qq.com/s/blmmcQd_5jopmrUxp5eL2g

2020/7/14 Tenjin - Preparing for the iOS attribution shift in September: industry-wide effects SANs like Facebook and Google have on all MMPs https://blog.tenjin.com/ios-14-attribution-san/

2020/7/13 KOCHAVA - 为今年秋季即将发布的iOS 14做好准备 https://mp.weixin.qq.com/s/1MT7g4moyEnQbXBCmrr4Nw KOCHAVA - Getting Prepared for iOS 14 https://www.kochava.com/getting-prepared-for-ios-14/

2020/7/10 AppsFlyer - CEO 来信 | 我们必须牺牲用户体验来加强隐私保护吗? https://mp.weixin.qq.com/s/qOfxXzMylGooqAGvRqAQcA

2020/7/10 Adjust - 兼容iOS 14的精细数据级别归因:归因哈希 https://mp.weixin.qq.com/s/QS67bYSaw94BXF2fC9TDTA

2020/7/8 Adjust - iOS 14发布后,移动广告生态系统将何去何从 https://mp.weixin.qq.com/s/HXeX5NK6ejXdqSuaGSJ5lQ

Singular - iOS 14 & IDFA changes 网络研讨会 https://mp.weixin.qq.com/s/LDsIKTbkL68FqRFBsANfIg

2020/7/7 What is SKAdNetwork: The Evolution of Mobile Attribution from Apple’s Perspective https://blog.branch.io/what-is-skadnetwork-the-evolution-of-mobile-attribution-from-apples-perspective/

2020/7/5 Branch - 调整移动 app 和归因堆栈,应对 iOS 14 在隐私规定和 IDFA 方面的变化 https://mp.weixin.qq.com/s/w2MybF05cgBieWFMOQs-SQ

2020/7/3 Branch - App 归因行业已死,与 Branch 一起拥抱后 IDFA 时代 https://mp.weixin.qq.com/s/YZsTnnAk-Dc5umoAXFx3fw

2020/7/3 KOCHAVA - 解读Apple的SKAdNetwork – 目前问题多过答案 https://mp.weixin.qq.com/s/8uTWPXEyucmd9BvPxTDkZw

2020/7/2 Tenjin - 关于 iOS 14 的归因新规则 https://mp.weixin.qq.com/s/mzY4Un5KypTSD5yuI1cCfw

2020/6/29 Adjust - iOS 14的移动评估:4 种可能的走向 https://mp.weixin.qq.com/s/RX74QVYQtXNGn4RWxutTiQ

2020/6/29 KOCHAVA - 苹果WWDC 2020上的发布使得营销人员思考寻求其它营销解决方案 https://mp.weixin.qq.com/s/7e-F-S05PQxiOhwn0dqA5Q

2020/6/29 Singular - 什么是SKAdNetwork?没有IDFA还怎么做优化? https://mp.weixin.qq.com/s/_x-0YHPXw_MJen8Ry-zgVg

2020/6/25 Singular - iOS14更新-IDFA最后的时光 https://mp.weixin.qq.com/s/HCLKwuxkDRUynn-9CzeCdw

Singular - SKAdNetwork 101: What is it? What does it mean for you? https://www.singular.net/blog/what-is-skadnetwork/

其他: Apple Developer Documentation - SKAdNetwork https://developer.apple.com/documentation/storekit/skadnetwork

Apple Developer Documentation - AppTrackingTransparency https://developer.apple.com/documentation/apptrackingtransparency

Apple Developer Documentation - User Privacy and Data Use - App Store https://developer.apple.com/cn/app-store/user-privacy-and-data-use/