Episode is the world‘s largest mobile interactive storytelling platform developed and launched by Pocket Gems ten years ago. However, it faces challenges: more competition in this genre and less profitable than before.As such, they set an aggressive ROI goal to ensure profitability, which has been a challenge to achieve by their in-house operation team.

To optimize brand keyword performance, BrightLake's automated delivery engine dynamically adjusts bids in real time—raising bids when impression volumes fall below targets and lowering them when CPT exceeds benchmarks. This approach is enhanced by a sophisticated understanding of Apple's algorithm, where strategically high default bids combined with elevated CPA caps work to protect impression share and maintain premium ad placement visibility.

For non-brand keyword expansion, we implement a precision tiered strategy—applying aggressive bids to high-value competitor terms while maintaining conservative, CPA-constrained bids for moderately relevant keywords. This balanced approach maximizes coverage without sacrificing efficiency.

The solution is further strengthened by predictive marketing analytics, which prepares for key seasonal opportunities through regional traffic forecasting and competitor monitoring. By integrating real-time revenue data, the platform delivers clear ROI visibility at the keyword, ad group, and campaign levels, enabling continuous optimization. The system automatically reallocates budgets based on performance, ensuring efficient spend across all initiatives.

The optimized strategy drove a 191% conversion lift with 47% lower CPA, outperforming the client’s 35% ROI target by achieving 60%—demonstrating both scale and efficiency in performance marketing.