How to precisely acquire overseas Chinese users and English users respectively through targeted advertising campaigns and effectively control both CPA and customer retention rate in a highly competitive environment.

We begin by analyzing each region's core audience to design tailored acquisition plans. For overseas Chinese users, we optimize for app names in Chinese, while local audiences see localized naming conventions. Custom product pages (CPP) are then designed to match regional user habits, significantly improving tap-through and conversion rates.

Real-time trend monitoring allows us to capitalize on search result—engaging both diaspora and local users. Simultaneously, we track back-end metrics like retention and session length, enabling rapid campaign adjustments. This dual focus on cultural relevance and performance analytics ensures efficient scaling across markets.

The campaign drove a 70% surge in user acquisition while reducing CPA by 26%, successfully expanding into 40+ language regions—demonstrating both global scalability and cost-efficient growth.